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Leveraging Our Strength in "Manufacturing ＆ Direct Sales" to Achieve Our Mid-Term Five-Year Plan
At Sujahta Meiraku Group, we have continued our commitment to product development in 2024, focusing on the theme of "Food, Beauty, Health, +Environment." One key initiative in this effort has been our organic soy milk, made from Canadian organic soybeans. Thanks to the support of the Canadian Consulate, we visited production sites in Canada back in 2005. More recently, in February of last year, members of the Canadian Soybean Association visited our factory and observed our production process. Through these exchanges, we have felt our relationship with local producers has grown even stronger.
In addition, our new cup beverage,”Sujahta Acai Bowl Drink(スジャータのむアサイーボウル)”, which was launched in October last year, gained significant attention on social media and temporarily sold out in stores. However, since we regularly import carefully selected ingredients from around the world, we were able to procure additional raw materials promptly and meet unexpectedly high demand.
To further deepen our philosophy/commitment to "Food, Beauty, Health, +Environment," we have also been actively working to promote pomegranates since last year. Compared to other countries, Japan has been slower in health research related to pomegranates, and we believe it should be more widely incorporated into Japanese diets. To support this, we are conducting our own research and studies and have also begun collaborative studies with Nagoya University and Mie University. We believe pomegranates hold immense potential, including compounds like ellagic acid, a type of polyphenol.
Although we have had fewer chance to consume pomegranates in Japan, our sampling events have received positive feedback, with customers saying, "I've never tried this before" or "It's surprisingly easy to drink!" Through various promotional activities, we plan to share recipes for mixing pomegranate juice with sparkling water or tea, while highlighting our dedication to 100% pure juice, no added flavors, and whole-seed extraction. Additionally, through email newsletters and our official website, we share updates on our tree-planting initiatives, carried out by our employees at our headquarters, factories, and other locations to foster a closer connection with our community.
In 2025, Sujahta Meiraku Group will celebrate 79 years since its founding and 73 years since its incorporation. Our Mid-Term 5-Year Plan, designed with our 80th anniversary in mind, will enter its fourth year in April. We have been able to stay on track toward our goals thanks to the support of our customers, partners, and employees. By leveraging our founding strength in "Manufacturing ＆ Direct Sales," we will continue to move forward with gratitude and a positive mindset, aiming for our 100th anniversary.
Sujahta Meiraku Group CEO Haruo Hibi
